Buffalo T-shirts Launched

We are officially open at Buffalo T-shirts!
The long awaited day has finally arrived. I uploaded the site this morning around 1am and so far, there hasnt, to my knowledge, been any hitches. Now the fun begins: the marketing. Getting people to the site-driving traffic.
Online plans consist of social networking on MySpace, Facebook, MyBuffalo and Twitter. Ill publish some Squidoo lenses (one for each shirt and one for the site itself), upload images and descriptions to a few of the t-shirt search engines and continue to market our wares to expats throughout the country.
Any suggestions out there would be appreciated.
Affiliate marketing maybe?