Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Wednesday, May 28, 2008

Buffalo T-Shirts Advertising and Marketing Update

Just wanted to give you some stats from Google Analytics that may be linked to my higher google rankings. I say maybe because I'm also blogging, twitterin' and joining additional groups as I become more familiar with social marketing.
This info is compared to weekly averages two weeks ago(May 12ish):
My pageviews and visitors have gone up from barely a heartbeat to doubling in each of the past two weeks with the average visitor spending 4 minutes on my site. That's four minutes that my logo/business is visible, up front & center and essentially alone with a potential client.
That makes me think about a couple things:
1.) Is my 'brand' coming across the way I'd like it to? Have I given enough thought to this?
2) Can I do something to utilize this time more effectively? Perhaps with Sprouts.
By looking closer to the stats, I can see what the popular keywords used in finding my sites and where visitors came from (whether from a social networking site or twitter, my blog, mybloglog, etc)
A big thanks to Matt and his blog, People Like to Share. Matt's an expert in share marketing, copy writing and I suspect by this time, linoleum floor installation.

Sunday, March 30, 2008

Marketing Freebie Idea for Buffalo NY t-shirts


Did I mention I got my stickers in the mail recently? They look great and can't wait to give them away to friends and family (and down the road, some customers). I also had a nice little promo idea. With the purchase of a t-shirt, the package will include one or two stickers AND one old bills or sabres trading card. Just to reinforce the Buffalo aspect of the company. This is a nice and inexpensive hook to get people interested. Who knows, maybe that will influence a sale in the hopes of getting a certain card...or maybe not but its still a nice piece of cross promotion that cost me only .05 cents per shirt (or so). The image above are some of my recently purchased cards. Anyone want a 1981 Gilbert? Or how about Lindy Ruff? Then order a t-shirt and you might get it for free!

Tuesday, March 18, 2008

Embroidered Front Label


Heard from the labelmaker and the price is pretty good: $205.00 (shipping included) for 1200. Thats a cost of 0.17 each for a high quality piece of branding.
Embroidered Damask no less.
My next inquiry is to produce these in low quantities (25-50) locally and forego this expense for now. I know someone (hi mom!) with an embroidery machine so the cost would be supplies only. That would be good for the initial run of shirts.
I also worked on hang tags and stickers (to give away) yesterday. Sticker cost initially will be $34/250, that's .134 per order (as these will be given away with each order) A great marketing/promotional tool though so its worth the .14 cents.