Just wanted to give you some stats from Google Analytics that may be linked to my higher google rankings. I say maybe because I'm also blogging, twitterin' and joining additional groups as I become more familiar with social marketing.
This info is compared to weekly averages two weeks ago(May 12ish):
My pageviews and visitors have gone up from barely a heartbeat to doubling in each of the past two weeks with the average visitor spending 4 minutes on my site. That's four minutes that my logo/business is visible, up front & center and essentially alone with a potential client.
That makes me think about a couple things:
1.) Is my 'brand' coming across the way I'd like it to? Have I given enough thought to this?
2) Can I do something to utilize this time more effectively? Perhaps with Sprouts.
By looking closer to the stats, I can see what the popular keywords used in finding my sites and where visitors came from (whether from a social networking site or twitter, my blog, mybloglog, etc)
A big thanks to Matt and his blog, People Like to Share. Matt's an expert in share marketing, copy writing and I suspect by this time, linoleum floor installation.
Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
Wednesday, May 28, 2008
Sunday, March 30, 2008
Marketing Freebie Idea for Buffalo NY t-shirts
Did I mention I got my stickers in the mail recently? They look great and can't wait to give them away to friends and family (and down the road, some customers). I also had a nice little promo idea. With the purchase of a t-shirt, the package will include one or two stickers AND one old bills or sabres trading card. Just to reinforce the Buffalo aspect of the company. This is a nice and inexpensive hook to get people interested. Who knows, maybe that will influence a sale in the hopes of getting a certain card...or maybe not but its still a nice piece of cross promotion that cost me only .05 cents per shirt (or so). The image above are some of my recently purchased cards. Anyone want a 1981 Gilbert? Or how about Lindy Ruff? Then order a t-shirt and you might get it for free!
Labels:
Buffalo,
Cross-promotional,
Marketing,
stickers,
trading cards,
WNY
Tuesday, March 18, 2008
Embroidered Front Label

Heard from the labelmaker and the price is pretty good: $205.00 (shipping included) for 1200. Thats a cost of 0.17 each for a high quality piece of branding.
Embroidered Damask no less.
My next inquiry is to produce these in low quantities (25-50) locally and forego this expense for now. I know someone (hi mom!) with an embroidery machine so the cost would be supplies only. That would be good for the initial run of shirts.
I also worked on hang tags and stickers (to give away) yesterday. Sticker cost initially will be $34/250, that's .134 per order (as these will be given away with each order) A great marketing/promotional tool though so its worth the .14 cents.
Labels:
Branding,
embroidery,
hang tag,
Marketing,
pricing,
Promoting,
shirt tags,
stickers
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