Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts

Friday, May 2, 2008

Google AdWords and Spiders

Picked up a couple books this week and have been hunkered down reading, making adjustments to my sites and drafting some ads until SCORE gets back to me. Both books have steps you can implement nearly immediately. Not the most entertaining reading as of late, but I learnt a thing or two.

Ultimate Guide to Google AdWords, by Perry Marshall and Bryan Todd
How to Win Sales and influence Spiders, by Catherine Seda

Going to O tonight for sushi, then maybe ole Voelker's for bowling. STEEEE-RYKE

Tuesday, March 11, 2008

Potential Client List...ongoing

I'm still waiting to hear back from the local screen printer with a quote but he did acknowledge receipt of the email so that's a good sign. Nothing like waiting for a reply from a vendor (that's definitely something to remember-get back to potential clients fast!)
In the meantime I've started a list of potential clients I will pursue with targeted direct mail (perhaps a sample shirt), a phone call and/or a visit. Remember, the shirts will be Buffalo themed (from quirky hipster to retro looks, all things Buffalo).

Please add to this list:
Hotels
Airport
Mall
Visitor Centers
Boutiques
College Stores
Supermarkets
Sporting Events
Festivals
Waterfront
Museums
Tours of sorts
Gift shops (ski resorts, theme parks)
Golf Courses?
Hostels?
Hospital gift shops?

Any other ideas out there?

As this list gets longer, Im starting to feel that it might be better to be more exclusive rather than saturating the market. Quality over quantity. Make the consumer want more.